Corporate Blogging & its Uses


clareagan:

I learned a lot from reading this blog

Originally posted on HarshaMP's Musings:

Blogs have evolved into a new medium of communication for the companies to communicate with the customers. The way ideas are communicated can have an impact on the company overall. It is very difficult to engage the customers to read the blog. We have to be very creative in writingthe content for corporate blogs.

The factors which should be considered while corporate Blogging are:

The blog should promote the overall Company branding. Just going for a blog is notuseful. Blog is one of the powerful tools for promoting the brand value.There should be a team put in place in the company OR can be handed over to a PR agency to handle the blog.

The content should be checked thoroughly before posting onthe blog.The comments by the customers should be allowed subject to moderation. This is the most important thing in corporate Blogging. There should be guest Blogging by theā€¦

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